Marketing & Branding Names

 Your Branded Online Presence

on the Internet

Secure your ownership, differentiate, and establish your brand by marketing a great web address that says it all - your specialty, your area, your expertise, and your message.  

         In Business, In Real Estate - and on the internet - it's all about:

 Location 

What is a "redirect"?  It's an internet address, that redirects and steers online traffic to the website you have, or can also serve as the main name or masthead of your site.  Like a business name that serves as your brand.  The action of a redirect is the same as when you typed an internet address in your browser's search, and were steered here where these names are for sale.

A quality Web address is vital to the success of your website, your image, and your brand. You can build a great site, yet if your customers don't remember the exact address, or conduct a search by it, they may never see it.  An easy-to-remember, descriptive domain name is a proven and sustainable web promotion tactic and competition strategy.

 Marketing

Marketing and branding makes a huge difference for a real estate agent.  Having the right internet URL address both in print, marketing, and as a redirected internet address to your own established web presence saves money, increases awareness, attracts prospects, and conveys your message more that just your name.

Redirecting

You can "point" or "redirect" more than one domain to your website.  Savvy agents own and promote multiple Internet addresses, or just one main URL redirect.  For example, a specific name, geographical area, neighborhood, or brand domain (abcrealtygroup.com) should also be marketed together with an easy-to-remember, more simple or descriptive .com web address (realtygroup.com).  This is ideal if your area or name is long, difficult to spell or does not enjoy a wider local recognition next to areas in your target markets.

 Strategy

It is also a great way to promote and market specific area specializations and is an important strategy in search engine optimization.  Additionally, keyword-rich domains will boost rankings on major search engines. 

 Competition 

Spending time, marketing dollars and lengthy effort on a particular neighborhood or geographical farming area establishes your presence there.  The competition can easily establish a distinct advantage over that effort with the right internet name or URL redirect and suddenly become the "neighborhood expert" by its promotion and use.  Owning it first, establishes marketing dominance over the area, and conveys a first and lasting impression that you've got those markets cornered.

Prospects rarely remember a person's name or complicated domain name.  When a selling or buying prospect, or even your own clients, are looking for local area information, comps, listings, and resources online, you want them to remember, think of, and find your website - that says it all.

A great domain name is a key asset and primary foundation of any successful site.  Brand your domain name as your business on marketing materials, mailers, flyers, letterheads, advertisements, newspaper articles and you start becoming a public relations awareness to your local farming areas - and your "launch" of the new name is another reason to broadcast to your clients, database, and sphere of influence. 

Preview our URL internet branding addresses on this site, and inquire at:

     URLRedirects@aol.com   

                    Capture what will be a turnaround and strategic "differentiation" for your business...                        

... before the competition does!